9 part tweetstorm: “3D Secure” is a failure and Apple Pay is ready to take its place. /0
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Replying to @andrewe
I gave up on another online purchase today because “Verified by Visa” authentication failed. I have no clue why; neither does my bank. /1
1 reply 0 retweets 1 like -
Replying to @andrewe
Have you run into this online purchase wall before? “3D Secure” is branded as Verified by Visa, MasterCard SecureCode, and AmEx SafeKey. /2
1 reply 0 retweets 1 like -
Replying to @andrewe
If merchants are losing legit customers to these added steps, is increased security worth the cost? Probably not: http://www.practicalecommerce.com/articles/4059-Are-Verified-by-Visa-and-MasterCard-SecureCode-Conversion-Killers- … /3
1 reply 0 retweets 1 like -
Replying to @andrewe
“3D Secure” is a failure. It completely drives customers away, or leads them to use other payment options with higher fees, like PayPal. /4
1 reply 0 retweets 1 like -
Replying to @andrewe
Apple Pay will succeed where 3D + other payment security systems failed. It will increase customer conversion rates and may lower fees. /5
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Replying to @andrewe
Many argue that Apple Pay is not much more convenient than a plastic card — and when it comes to *retail* purchases, maybe they’re right. /6
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Replying to @andrewe
For retail purchases, Apple Pay is more secure than a plastic card, but it’s not always more convenient than swiping, inserting, tapping. /7
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Replying to @andrewe
For online purchases though, Apple Pay is more secure *and* significantly more convenient, thanks to tokenization and Touch ID. /8
1 reply 0 retweets 2 likes -
Replying to @andrewe
Some online merchants are starting to take note. When Apple Pay can secure lower “card present” fees for merchants, the rest will follow. /9
1 reply 0 retweets 1 like
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