Answer by @BrianRoemmele to Why did the negotiations between Costco and American Express fail? http://qr.ae/BVDhu
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Replying to @jpomie
@jpomie@BrianRoemmele Another thinking that CapOne/MA may have won it as they were best able to align their quotes close to CAN #'s.1 reply 0 retweets 1 like -
Replying to @cherian_abraham
@cherian_abraham@jpomie Cherian, Fully agree. Lots of moving parts. But the scale is tilted in my view to this relationship moving south.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@cherian_abraham@jpomie Can't help but feel like Amex knew their best interests weren't w/Costco, i.e. they didn't "lose."2 replies 0 retweets 1 like -
Replying to @jameswester
@jameswester@cherian_abraham@jpomie James, American Express perhaps lost money on the deal. They already achieve brand awareness.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@jameswester@jpomie They lost money for sure, but Chenault said 70% of spend on those cards were outside of Costco.2 replies 0 retweets 2 likes
@cherian_abraham @jameswester @jpomie Cherian, perfect point sir! In the end American Express yielded maximum value from the relationship.
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