Answer by @BrianRoemmele to Why did the negotiations between Costco and American Express fail? http://qr.ae/BVDhu
@jameswester @cherian_abraham @jpomie James, American Express perhaps lost money on the deal. They already achieve brand awareness.
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@BrianRoemmele@jameswester@jpomie They lost money for sure, but Chenault said 70% of spend on those cards were outside of Costco. -
@cherian_abraham@BrianRoemmele@jameswester well, "Strategic" deals lose their flavor over time :) - 3 more replies
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