Answer by @BrianRoemmele to Why did the negotiations between Costco and American Express fail? http://qr.ae/BVDhu
@cherian_abraham @jpomie Cherian, Fully agree. Lots of moving parts. But the scale is tilted in my view to this relationship moving south.
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@BrianRoemmele@cherian_abraham@jpomie Can't help but feel like Amex knew their best interests weren't w/Costco, i.e. they didn't "lose." -
@jameswester@cherian_abraham@jpomie James, American Express perhaps lost money on the deal. They already achieve brand awareness. - 5 more replies
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