Apple spent 0.6% of sales on advertising in its fiscal 2014. This is a new low.
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@BrianRoemmele@asymco No. The brilliance of Apple is that it has designed products/services that others WANT to promote. -
@MattRichman@BrianRoemmele@asymco well the customers at least
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@BrianRoemmele@asymco …It’s in the self-interest of other companies to promote Apple products/services, so they do. -
@MattRichman@BrianRoemmele@asymco absolutely. Early iPhone 6 customers are gold to marketers
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