History will look back perplexed: why, oh why would a tech company sell an EMV reader and not include NFC and #ApplePay. Why two upgrades? 
@markuhde Mark, it makes no sense to create two upgrade paths. The EMV only reader was an error in advice. It lets down loyal merchants.
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@BrianRoemmele it is accessible at a price point where merchants would otherwise never upgrade from swiping. -
@markuhde Mark, this is not completely accurate. Perform a search on Google for 'Free EMV credit card terminal' no one pays for upgrades.
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