@BrianRoemmele @AAPLTree put it this way: I don’t pick any store based on the payment methods they accept.
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Replying to @jandawson
@jandawson@AAPLTree Jan, this is a minority view. There are ~45 billion decals affixed to the windows of millions of merchants testifying.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@AAPLTree all testifying that they take the same 2-3 cards. Not much of a differentiator anymore.3 replies 0 retweets 0 likes -
Replying to @jandawson
@jandawson@AAPLTree Jan, someone may need to memo Visa, MasterCard and all the banks that spend billions performing differentiation.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@AAPLTree when was the last time you decided not to go into a store because they didn’t have the right stickers?2 replies 0 retweets 0 likes -
Replying to @jandawson
@jandawson@BrianRoemmele Maybe reverse the question: Do you feel even slightly more incented to visit a store nearby BECAUSE it has NFC?1 reply 0 retweets 1 like -
Replying to @AAPLTree
@AAPLTree@BrianRoemmele I don’t. If they don’t sell what I need, if they’re not the closest option, certainly not going there for NFC2 replies 0 retweets 0 likes -
Replying to @jandawson
@jandawson@BrianRoemmele refining inquiry due to imprecision: A store you ALREADY visit in your normal purchase flow2 replies 0 retweets 0 likes -
Replying to @AAPLTree
@AAPLTree@BrianRoemmele Maybe I’m unusually rational, but in the whole purchase flow, payment method is utterly marginal2 replies 0 retweets 0 likes -
Replying to @jandawson
@jandawson@AAPLTree@BrianRoemmele Until it's more than payments. Loyalty cards, coupons, etc will change habits even for the "rational"5 replies 0 retweets 2 likes
@djbressler @jandawson @AAPLTree David, beautifully stated! Fully agree. The rich layers that will come makes this even more important.
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