@vmarks Victor, yes. I performed 3 studies on the UX of EMV, it is going to be a huge issue. Sadly solutions are too simple or too complex.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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@vmarks Thus like the cell phone trumping the copper line phone, EMV is tied to the problem and not the solution for UX in payments.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@vmarks Yes, exactly! Now the funny thing is that I am not seeing any innovation from Silicon Valley companies addressing this huge issue.Thanks. Twitter will use this to make your timeline better. UndoUndo
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Astute consumers & merchants become so frustrated with the UX of EMV in the US, eg: 1 in 3 orientation fail, it will drive NFC,