Apple is now the 24th largest retailer in the U.S. by store sales (excludes online)
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Replying to @cherian_abraham
@cherian_abraham@asymco Cherian, they are on the same page. Apple accepts Apple Pay.1 reply 0 retweets 2 likes -
Replying to @BrianRoemmele
@BrianRoemmele@asymco Not that simple, though. Apple as a retailer has a motive to make AP retailer friendly.2 replies 0 retweets 1 like -
Replying to @cherian_abraham
@cherian_abraham@BrianRoemmele Is ‘retailer friendly’ code for consumer-hostile?1 reply 0 retweets 2 likes -
Replying to @asymco
@asymco@BrianRoemmele Not really. If AP can build better controls around fraud, Apple can prove eligibility for reduced rates than swipe.2 replies 1 retweet 1 like -
Replying to @cherian_abraham
@asymco@BrianRoemmele If AP rates are lower than swipe or even chip/pin Apple as a retailer (can) benefit more than anyone else.1 reply 0 retweets 0 likes
@cherian_abraham @asymco Cherian, Visa and MasterCard are producing a biometric interchange rate that will be lower then swipe.
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Replying to @BrianRoemmele
@BrianRoemmele@cherian_abraham@asymco that is HUGE if they ever launch it.0 replies 0 retweets 1 likeThanks. Twitter will use this to make your timeline better. UndoUndo
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