My thesis since 2012: Starbucks is morphing into a tech and payments company: CNNMoney http://money.cnn.com/2015/01/23/investing/starbucks-kevin-johnson/ …
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Replying to @BrianRoemmele
@BrianRoemmele maybe not a tech company per se. It's not really scalable to other retailers. They have a unique brand with Apple-like users1 reply 0 retweets 1 like -
Replying to @eric_young_1
@eric_research Eric, to me retailers like Apple and Starbucks know customers better. I see Starbucks customizing systems to other merchants1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele yes. But will there customers feel the need or connection with that brand to use it? Unless very high end- IMO no2 replies 0 retweets 1 like -
Replying to @eric_young_1
@BrianRoemmele in other words. Unless that new retailer's customer base mostly mirrors that of Apple - then probably less likely to succeed1 reply 0 retweets 0 likes -
Replying to @eric_young_1
@eric_research Starbucks will create a system that forms a loyalty layer.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele you cannot artificially create or form loyalty from your consumers to your brand. Or else everyone would have it already1 reply 0 retweets 0 likes -
Replying to @eric_young_1
@BrianRoemmele loyalty is offered only by the customer - if *they* choose the brand is worthy to earn their loyalty1 reply 0 retweets 1 like
@eric_research Eric, fully agree. But far more merchants can if they had a proven platform.
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