My thesis since 2012: Starbucks is morphing into a tech and payments company: CNNMoney http://money.cnn.com/2015/01/23/investing/starbucks-kevin-johnson/ …
@eric_research Starbucks will create a system that forms a loyalty layer.
-
-
@BrianRoemmele you cannot artificially create or form loyalty from your consumers to your brand. Or else everyone would have it already -
@BrianRoemmele loyalty is offered only by the customer - if *they* choose the brand is worthy to earn their loyalty - 1 more reply
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.