@rakeshlobster It's a standard #NetPromoterScore question: https://hbr.org/2003/12/the-one-number-you-need-to-grow … The 11 pt scale is necessary
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Replying to @ZGoldstein
@ZGoldstein@rakeshlobster Zack, I would assert that the Likert psychometric scale is far more superior. A very long history of success.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@rakeshlobster Be interested to see that research.@FredReichheld@robmarkey spent long time honing the "Ultimate Question"2 replies 0 retweets 1 like -
Replying to @ZGoldstein
@ZGoldstein@rakeshlobster@FredReichheld@robmarkey Zach, This discussion asserts >5 point rating should be spoken. http://www.marketdirectionsmr.com/images/SurveyScales.pdf …1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@brianroemmele@rakeshlobster@fredreichheld@robmarkey You eliminate the value of NPS if you change the scale. Is 4 out of 5 good? Unclear.1 reply 0 retweets 0 likes -
Replying to @ZGoldstein
@ZGoldstein@rakeshlobster@FredReichheld@robmarkey Zach, I agree, but only on a phone survey. >5 too complex for web and text messaging.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@brianroemmele@rakeshlobster@fredreichheld@robmarkey We've made it pretty easy on touchscreen device at@ThanxIncpic.twitter.com/YChUsVUOGT
2 replies 1 retweet 2 likes
@ZGoldstein @rakeshlobster @FredReichheld @robmarkey @ThanxInc Zach, Likart found words align with human emotions.pic.twitter.com/0TsEdp3FLz
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