@rakeshlobster It's a standard #NetPromoterScore question: https://hbr.org/2003/12/the-one-number-you-need-to-grow … The 11 pt scale is necessary
@ZGoldstein @rakeshlobster @FredReichheld @robmarkey Zach, This discussion asserts >5 point rating should be spoken.
http://www.marketdirectionsmr.com/images/SurveyScales.pdf …
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@brianroemmele@rakeshlobster@fredreichheld@robmarkey You eliminate the value of NPS if you change the scale. Is 4 out of 5 good? Unclear. -
@ZGoldstein@rakeshlobster@FredReichheld@robmarkey Zach, I agree, but only on a phone survey. >5 too complex for web and text messaging. - 2 more replies
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