@rakeshlobster It's a standard #NetPromoterScore question: https://hbr.org/2003/12/the-one-number-you-need-to-grow … The 11 pt scale is necessary
@ZGoldstein @rakeshlobster @FredReichheld @robmarkey Zach, a wonderful paper from 1998 show Likert fundamentals:
http://psycnet.apa.org/journals/apl/83/2/324/ …
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@brianroemmele@rakeshlobster@fredreichheld@robmarkey To be clear, NPS = an 11pt likert. But its more finely honed way to analyze results -
@brianroemmele@rakeshlobster@fredreichheld@robmarkey In short, there is a reason all these companies use NPS: http://www.netpromotersystem.com/about/companies-using-nps.aspx …
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