@rakeshlobster It's a standard #NetPromoterScore question: https://hbr.org/2003/12/the-one-number-you-need-to-grow … The 11 pt scale is necessary
@ZGoldstein @rakeshlobster Zack, I would assert that the Likert psychometric scale is far more superior. A very long history of success.
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@BrianRoemmele@rakeshlobster Be interested to see that research.@FredReichheld@robmarkey spent long time honing the "Ultimate Question" -
@ZGoldstein@rakeshlobster@FredReichheld@robmarkey Zach, This discussion asserts >5 point rating should be spoken. http://www.marketdirectionsmr.com/images/SurveyScales.pdf … - 4 more replies
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