@BrianRoemmele Hey Brian, heard you on the radio the other day. Your forecast - Apple Pay double digit retail volume pen. in US by 2018?
@JRHeggTech John, fully agree. Not sure what metric these forecasters use. They misunderstand Apple, it users and the aspects of payments.
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@BrianRoemmele I think the mistake is very basic. They don't understand the dynamics of US businesses. Small % of retailers rep. huge % vol. -
@JRHeggTech John, exactly. 150,000 locations are 80% of US payment card volume.#ApplePay is in ~60% of these locations and growing.
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@BrianRoemmele When you have a sol. like Apple Pay with the advantages you mentioned adoption at a few big retailers drives huge vol. pen. -
@JRHeggTech John, when retailers see the reality of how EMV will slow the lines down with the the cashiers, they will pray for more NFC. - 1 more reply
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