ITG report found #ApplePay was responsible for 1% of digital payment $'s in November: http://bit.ly/1BLoUEy pic.twitter.com/gMIJjzw4si
we can only see what we think is possible...
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| Country | Code | For customers of |
|---|---|---|
| United States | 40404 | (any) |
| Canada | 21212 | (any) |
| United Kingdom | 86444 | Vodafone, Orange, 3, O2 |
| Brazil | 40404 | Nextel, TIM |
| Haiti | 40404 | Digicel, Voila |
| Ireland | 51210 | Vodafone, O2 |
| India | 53000 | Bharti Airtel, Videocon, Reliance |
| Indonesia | 89887 | AXIS, 3, Telkomsel, Indosat, XL Axiata |
| Italy | 4880804 | Wind |
| 3424486444 | Vodafone | |
| » See SMS short codes for other countries | ||
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ITG report found #ApplePay was responsible for 1% of digital payment $'s in November: http://bit.ly/1BLoUEy pic.twitter.com/gMIJjzw4si
@CartaWorldwide @BrianRoemmele I find ITG's "digital payments" terminology to be less than helpful. Break out by mWallet, P2P, InApp, mPoS..
@owenbjennings @CartaWorldwide One reason I am conducting my own research. Thus far in 5 studies many surprises from merchants and consumers
@BrianRoemmele @CartaWorldwide im super interested in getting basket size data. My guess is apple pay buyer has larger vs. Avg
@owenbjennings @CartaWorldwide Owen, all of my data suggest that avg ticket is substantially higher. Clear at Whole Foods and Macy's demo.
@BrianRoemmele @CartaWorldwide Same thing with instacart users at Whole Foods. For AP, question is causation, correlation or both?
@owenbjennings @CartaWorldwide Thus one can distill the #ApplePay user experience in 5 stages. Stage 1 is to some level elitism.
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