ITG report found #ApplePay was responsible for 1% of digital payment $'s in November: http://bit.ly/1BLoUEy pic.twitter.com/gMIJjzw4si
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@BrianRoemmele @CartaWorldwide im super interested in getting basket size data. My guess is apple pay buyer has larger vs. Avg
@owenbjennings @CartaWorldwide Owen, all of my data suggest that avg ticket is substantially higher. Clear at Whole Foods and Macy's demo.
@BrianRoemmele @CartaWorldwide not causation but correlation with wealthier iOS user base
@owenbjennings @CartaWorldwide Owen, no doubt that early adopters and Apple users in general are skewing initial data. It will normalize.
@BrianRoemmele @CartaWorldwide and if that's true, should stores adopt to incent wealthier buyers? Does AP incent at all? Many Qs
@owenbjennings @CartaWorldwide Owen, great point. I have asserted that early #ApplePay merchants win big because of the unicorn effect.
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