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BrianRoemmele's profile
Brian Roemmele
Brian Roemmele
Brian Roemmele
@BrianRoemmele

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Brian Roemmele

@BrianRoemmele

we can only see what we think is possible...

transcendence
VoiceFirst.expert
Joined January 2010

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    1. Eric Young‏ @eric_young_1 22 Dec 2014
      • Report Tweet
      Replying to @BrianRoemmele

      @BrianRoemmele @__JasonMarshall I was thinking of gift card giving

      2 replies 0 retweets 1 like
    2. Brian Roemmele‏ @BrianRoemmele 22 Dec 2014
      • Report Tweet
      Replying to @eric_young_1

      @eric_research @__JasonMarshall Eric, I understand there are two elements for the use of gift cards: gifts, merchant issued credit returns

      2 replies 0 retweets 0 likes
    3. Jason Marshall‏ @__JasonMarshall 22 Dec 2014
      • Report Tweet
      Replying to @BrianRoemmele

      @BrianRoemmele @eric_research you are right, merch returns are important - 1 of early use cases. But role as a traffic driver most important

      2 replies 0 retweets 0 likes
    4. Brian Roemmele‏ @BrianRoemmele 22 Dec 2014
      • Report Tweet
      Replying to @__JasonMarshall

      @__JasonMarshall @eric_research Jason, the thing is the tend is to higher breakage. Also in some stores majority gift cards are for returns.

      2 replies 0 retweets 0 likes
    5. Jason Marshall‏ @__JasonMarshall 22 Dec 2014
      • Report Tweet
      Replying to @BrianRoemmele

      @BrianRoemmele @eric_research breakage has been declining for yrs, higher in low freq categories like casual dining

      1 reply 0 retweets 0 likes
    6. Brian Roemmele‏ @BrianRoemmele 22 Dec 2014
      • Report Tweet
      Replying to @__JasonMarshall

      @__JasonMarshall @eric_research Jason, would have to disagree with Breakage numbers.This is an observable trend also state reporting records

      1 reply 0 retweets 0 likes
    7. Jason Marshall‏ @__JasonMarshall 22 Dec 2014
      • Report Tweet
      Replying to @BrianRoemmele

      @BrianRoemmele @eric_research states don't escheat much, big programs take breakage to income & only report if forced. Data is super private

      1 reply 0 retweets 1 like
    8. Brian Roemmele‏ @BrianRoemmele 22 Dec 2014
      • Report Tweet
      Replying to @__JasonMarshall

      @__JasonMarshall @eric_research Jason, true in some states other larger states have huge escheatment pools. The feed is large retailers.

      1 reply 0 retweets 0 likes
    9. Jason Marshall‏ @__JasonMarshall 22 Dec 2014
      • Report Tweet
      Replying to @BrianRoemmele

      @BrianRoemmele @eric_research big programs issue gift cards from legal entities based in states excluding gift cards from unclaimed property

      2 replies 0 retweets 0 likes
    10. Jason Marshall‏ @__JasonMarshall 22 Dec 2014
      • Report Tweet
      Replying to @__JasonMarshall

      @BrianRoemmele @eric_research verifiable data doesn't exist in public domain. States only have data from tiny or poorly run programs

      2 replies 0 retweets 1 like
      Brian Roemmele‏ @BrianRoemmele 22 Dec 2014
      • Report Tweet
      Replying to @__JasonMarshall

      @__JasonMarshall @eric_research Jason,every large retailer that does business in New York turns over unclaimed gift card funds. No exception

      8:35 PM - 22 Dec 2014
      1 reply 0 retweets 0 likes
        1. New conversation
        2. Jason Marshall‏ @__JasonMarshall 22 Dec 2014
          • Report Tweet
          Replying to @BrianRoemmele

          @BrianRoemmele @eric_research I'll explain why big gift card programs don't escheat a dime to NY if I can do so w/o being boring or a jerk

          2 replies 0 retweets 0 likes
        3. Brian Roemmele‏ @BrianRoemmele 22 Dec 2014
          • Report Tweet
          Replying to @__JasonMarshall

          @__JasonMarshall @eric_research Jason, before you do that you may want to let the large retailers that just turned over millions to NY know

          0 replies 0 retweets 0 likes
        4. End of conversation

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