@eric_research @__JasonMarshall Exactly. One gives a gift, say Socks and the recipient returns the item and receives a gift card.
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Replying to @BrianRoemmele
@BrianRoemmele@__JasonMarshall I was thinking of gift card giving2 replies 0 retweets 1 like -
Replying to @eric_young_1
@eric_research@__JasonMarshall Eric, I understand there are two elements for the use of gift cards: gifts, merchant issued credit returns2 replies 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@eric_research you are right, merch returns are important - 1 of early use cases. But role as a traffic driver most important2 replies 0 retweets 0 likes -
Replying to @__JasonMarshall
@__JasonMarshall@eric_research Jason, the thing is the tend is to higher breakage. Also in some stores majority gift cards are for returns.2 replies 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@eric_research breakage has been declining for yrs, higher in low freq categories like casual dining1 reply 0 retweets 0 likes -
Replying to @__JasonMarshall
@__JasonMarshall@eric_research Jason, would have to disagree with Breakage numbers.This is an observable trend also state reporting records1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@eric_research states don't escheat much, big programs take breakage to income & only report if forced. Data is super private1 reply 0 retweets 1 like -
Replying to @__JasonMarshall
@__JasonMarshall@eric_research Jason, true in some states other larger states have huge escheatment pools. The feed is large retailers.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele@eric_research big programs issue gift cards from legal entities based in states excluding gift cards from unclaimed property2 replies 0 retweets 0 likes
@__JasonMarshall @eric_research Jason, world disagree. States=Millions of dollars gift cards http://www.journalofaccountancy.com/issues/2008/dec/statesbiteintobrokengiftcards.html …pic.twitter.com/AyanD2fOl3
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