Secret: The real revenue basis for merchants issuing gift cards is for merchandise returns. Closed loop lock-in and high breakage (nonuse).
@eric_research @__JasonMarshall Eric, for better or worse this is where big growth is mounting. Keeps money in the store, better then cash.
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@BrianRoemmele@__JasonMarshall also brand/store lock-inThanks. Twitter will use this to make your timeline better. UndoUndo
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