Secret: The real revenue basis for merchants issuing gift cards is for merchandise returns. Closed loop lock-in and high breakage (nonuse).
@eric_research @__JasonMarshall Exactly. One gives a gift, say Socks and the recipient returns the item and receives a gift card.
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@BrianRoemmele@__JasonMarshall I was thinking of gift card giving -
@eric_research@__JasonMarshall Eric, I understand there are two elements for the use of gift cards: gifts, merchant issued credit returns - 8 more replies
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