Secret: The real revenue basis for merchants issuing gift cards is for merchandise returns. Closed loop lock-in and high breakage (nonuse).
@__JasonMarshall Jason, Can you quantify what low breakage numbers? Historically breakage has been increasing in just about every category.
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@BrianRoemmele nobody has public data about breakage % increasing in biggest programs. (% is key term). Not disclosed. -
@__JasonMarshall Jason, as I mentioned this is private data. Breakage is growing. Public data can be found from state of NY. millions $$.
End of conversation
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