#money2020 MCX created a false dichotomy against Apple Pay. The real issue is ACH cash vs. pay-it-later credit. No credit = < customers.
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Replying to @BrianRoemmele
@BrianRoemmele Debit trans count > 2X of credit; prepaid fastest payment type; cash rules all by trans count1 reply 0 retweets 0 likes -
Replying to @__JasonMarshall
@__JasonMarshall true. Empirical data suggests < profits on the small tickets cash favors. Big ticket is >10x credit. Big ticket => profit1 reply 0 retweets 1 like -
Replying to @BrianRoemmele
@BrianRoemmele much higher profit on private label credit; also behavior not changed on once a year high ticket purchases but on consumables1 reply 0 retweets 1 like -
Replying to @__JasonMarshall
@__JasonMarshall true. MCX is not promoting credit, they are about ACH cash. Big tkt at WalMart is > $200 /item. Data suggests this is ~20%1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele Fed Study - the trans volume in payment is <$100 http://goo.gl/QclORa pic.twitter.com/dJfbdBXXQI
2 replies 0 retweets 0 likes -
Replying to @__JasonMarshall
@__JasonMarshall I must add that check and ACH data skewed by business to business transactions. BtoB >85% of dollar volume in Fed Study.1 reply 0 retweets 0 likes -
Replying to @BrianRoemmele
@BrianRoemmele agreed on check/ACH B2B skew. prepaid, debit, & private label data pretty interesting though, no?1 reply 0 retweets 0 likes
@__JasonMarshall Absolutely! This is the future! The virtualize payment card, social signals for underwriting on demand credit. Loyalty.
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