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BrianRoemmele's profile
Brian Roemmele
Brian Roemmele
Brian Roemmele
@BrianRoemmele

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Brian Roemmele

@BrianRoemmele

we can only see what we think is possible...

transcendence
VoiceFirst.expert
Joined January 2010

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    Brian Roemmele‏ @BrianRoemmele 4 Dec 2019
    • Report Tweet

    More field research on Amazon returns at Kohls on a Tuesday morning December 4, 2019. Line for Amazon returns: 23. Each Amazon return gets a Kohls 25% off all items in the store. 89% stayed and shopped. This program is stunning brilliance. I predict an Amazon acquisition.pic.twitter.com/gkvA9tkktV

    10:15 AM - 4 Dec 2019
    • 38 Retweets
    • 104 Likes
    • @micahstubbs Mayank Singhal Frank Ch. Eigler Professor Important Shaun Bender Michael Byrne Patrick Traynor Nicholas Rousseau Joe Hoffend
    11 replies 38 retweets 104 likes
      1. New conversation
      2. Jaime Macías‏ @jmacias 4 Dec 2019
        • Report Tweet
        Replying to @BrianRoemmele

        25% off while purchase or 1 item? Any limits?

        2 replies 0 retweets 2 likes
      3. Brian Roemmele‏ @BrianRoemmele 4 Dec 2019
        • Report Tweet
        Replying to @jmacias

        Jaime, great question. It is all items with some light and typical restrictions like now gift card purchases etc. it is genius.

        0 replies 0 retweets 2 likes
      4. End of conversation
      1. New conversation
      2. MikePetes‏ @MikePetes 4 Dec 2019
        • Report Tweet
        Replying to @BrianRoemmele

        Wow did not realize Amazon returns get 25% off at Kohl’s what a solid distribution strategy. Also for those that are Kohls shoppers, they seemed to be sticky customers...get them in the funnel

        1 reply 2 retweets 8 likes
      3. Katherine Champagne‏ @keccers 4 Dec 2019
        • Report Tweet
        Replying to @MikePetes @BrianRoemmele

        Between this and their Planet Fitness /Aldi deals, I’m really impressed at the creative ways they are fighting online pressure.https://www.google.com/amp/s/amp.cnn.com/cnn/2019/03/05/business/kohls-planet-fitness/index.html …

        1 reply 1 retweet 11 likes
      4. 1 more reply
      1. New conversation
      2. Michael Byrne‏ @michaelbyrne 27 Dec 2019
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        Replying to @BrianRoemmele

        I think when Amazon did the Whole Foods acquisition, Amazon’s market cap went up more than they paid for Whole Foods so they essentially got paid x billion to get Whole Foods for free

        1 reply 0 retweets 3 likes
      3. Michael Byrne‏ @michaelbyrne 27 Dec 2019
        • Report Tweet
        Replying to @michaelbyrne @BrianRoemmele

        Amazon market cap $461.84B the day before the announcement, 476.69B the day after, ultimately paid $13.7 billion for Whole Foods (announced price was 13.4), so x in this case is 1.15 Billion.

        0 replies 0 retweets 2 likes
      4. End of conversation
      1. Darren Straniero‏ @DarrenStraniero 4 Dec 2019
        • Report Tweet
        Replying to @BrianRoemmele

        Interesting. After I made an Amazon return at Kohls the other day, I thought the same thing re: amazon acquistion. It's a brilliant marketing ploy.

        0 replies 0 retweets 4 likes
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      1. Nick Mitchell‏ @HeyNickMitchell 4 Dec 2019
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        Replying to @BrianRoemmele

        Their margins can live with 25% off? I don’t know Kohls as a business at all but isn’t there a danger of one hit wonder bargain shoppers who don’t return once the freebie has gone?

        0 replies 0 retweets 4 likes
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      1. joelgeek‏ @joelgeek 4 Dec 2019
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        Replying to @BrianRoemmele

        I returned at the ups store the other day instead of Kohl’s. Silly me. Kohl’s will also take amazon returns with no packaging and not charge you extra.

        0 replies 0 retweets 3 likes
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      1. Brian‏ @SWCalgaryGuy 4 Dec 2019
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        Replying to @BrianRoemmele @EmmaMayMMA

        So I return my Amazon purchase at Kohl's and get 25% off. Wow I'm in

        0 replies 0 retweets 3 likes
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