Tim Cook works the phones and closes a sale on an iPod 32gb with Apple services. Precisely my advice AAWTP. Always, always work the phones.pic.twitter.com/UJAOzhWWQO
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Brian, the video of Cook taking that sales call is one of the best, if not the very best, thing I've seen him do as CEO. He laughs at the end as if that was a novelty thing he sort of did for the sake of TV, but who cares? He still did it.
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Bradley, great insights sir. Indeed it is the doing. I can not tell you how many startups do not have an office phone and think “great products sell themselves”. What is worse VCs have encouraged this nonsense with the lean startup broken clock that is right twice a day.
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