Thats 30% of consumers have a voice assistant, and 9.6% of those used it for at least 1 purchase last year. So that’s 2.8% of consumers made 1 or more purchases (in a stated preference survey). Not exactly prime time, yet.
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Jason, indeed. What is interesting is that it bypasses web commerce growth at the same first few years and looks to continue. No coincidence that the inventor of the 1-click shopping cart is leading
#VoiceCommerce.
End of conversation
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