In 1940 this Bell System film played at 1000s of movie theaters. It was designed to educate millions about new technologies: Direct dial Dial tone Ring back tone Busy signal Prior, everything was operator assisted. The first time there was a mass scale technology education. https://twitter.com/BrianRoemmele/status/1195117852270841856 …pic.twitter.com/Pet6TOpGoI
Peter, this is awesome. You know my grandma was living in Newark, NJ in the mud 1940s and did not get dial until 1948. Interesting it took so long in a bigger city.
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many people got their first phone line starting after WW2. The transitions are using an operator to switch all calls, dialing in a local exchange, and dialing long distance. I think this video is all about drumming up business, showing its ease. Just a commercial.pic.twitter.com/TikmglqnXm
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Peter, I hear ya. Part of this was also mandated by the PUC to inform and instruct. The cost for direct dial was actually lower to the consumer and the company. The candlestick phone cost ~5x over direct dial. However the upgrade cost to the switch required a new rate case.
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