It was 1966 and the container cost more then the contents. This film, played at high schools presented bottle return for Coca-Cola bottles—not recycling. Coca-Cola sold for 5¢ for over 70 years using the bottle cleaning system—97% were returned. Aluminum + inflation killed it.pic.twitter.com/XmiS0t6xFc
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This system is still used back home in Nigeria. Unfortunately, yes, canned coke and plastic bottles (neither of which get recycled, mostly) are becoming increasingly popular.
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