I bet the money that can't be seen was fake...LOL
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Indeed, turns out to be ~$500, but the media and the public were telegraphed it was “$3 million dollars”. The effect was effective and impactful, in many ways.
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This falls into a model I created for the key characteristics of ads, promos and low budget movies. They need one or more of the following: 1. taboo or controversy element 2. highly unusual innovative, new 3. Outrageous, 4. Hilarious, 5. Remarkable 6. reveals a shocking secret.
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This one always made me laugh because those bus stop advertising units are easy to open from the bottom (they're hinged on the top).
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Let's call it what it is Brian - Brilliant marketing.
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im pretty sure i could break it.
dry ice alcohol slurry in a towel, then a body hammer.
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They clearly did not met the famous "Romanian ATM raiding parties" from the nineties that were ripping off ATM's out of walls with stolen trucks :) Why do you think German banks usually have the ATMs inside the bank ? They evolved :)
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