So here’s my 1st take: The ad you placed • Defined a customer vertical • Easy to remember phone number • Identified problem they solve • Highlighted experience, specialities • Provided payment information • Was more visually complex and jazzy What did I miss???
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Michele, spectacular! Indeed. This is some of the points. This ad actually has 82 elements. The headlines are vital. Note they are in the form of a question with two question marks. This element alone pulled 31% more. It is about the brain states when searching for things—varies.
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