Brian Roemmele Retweeted Brian Roemmele
In 1990 I helped a small merchant account client grow from 1 county in one state to over 400 counties in 40 states just using elements of Yellow Page advertising. One secret: A phone number in a Yellow Page ad is like a valuable domain name. That was a big secret for decades.https://twitter.com/BrianRoemmele/status/1181980273413480448 …
Brian Roemmele added,
Brian Roemmele @BrianRoemmele
There was 100+ years of scientific research on Yellow Page adverting and many secrets—even today. The RASCALS formula and many others actually defined why these ads looked the way they did.
Love it or not it was an era where what worked great overruled what we think looks great. https://twitter.com/BrianRoemmele/status/1181977492589957121 … pic.twitter.com/8FGcasqiU2
10:14 AM - 9 Oct 2019
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