Where can we learn more on the RASCALS formula and any other? A quick Google search doesn’t show anything relevant... Love your work. 
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Emile, thank you! Thanks for asking. I am going to get permission to make this a PDF. Indeed you will not see most of the secrets on the internet. Some are still being used today.
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I've seen hundreds of copywriting formulas, but have never seen the RASCALS one! It's interesting how some things stay the same even through massive change
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Bhaskar, indeed. There is a rich history of how Yellow Pages, the first search engine understood how humans were thinking in many ways better then Google today. It is so easy to get caught up in the “we are the first” mentality for many in tech. History teaches so much.
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