That electrician went from near bankruptcy to 30 locations in 5 years. They built a brand by extending a clean and clear message. Wearing a pristine white jumpsuit with the technician’s name also raised employee productivity and retention. All this from old junk...https://twitter.com/BrianRoemmele/status/1181567873270988800 …
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Replying to @BrianRoemmele
Esso, Apple, electrical technicians' retention, The Beatles album integrate clean, clear, pristine white in their branding. What else about the white, there's something more?
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Replying to @GirlLenticular
Great question. And great insight. The symbolics are ancient and go back to millions of years. To put it simply it is the simplicity. In business white can signal clean especially for in home visits. It signals also a respect when you enter a personal domain. Could write a book..
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