Esso, Apple, electrical technicians' retention, The Beatles album integrate clean, clear, pristine white in their branding. What else about the white, there's something more?
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Great question. And great insight. The symbolics are ancient and go back to millions of years. To put it simply it is the simplicity. In business white can signal clean especially for in home visits. It signals also a respect when you enter a personal domain. Could write a book..
End of conversation
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