There was a clear Jungian archetype established for children, women and men with the “Put a Tiger in Your Tank” campaign. The most successful fuel campaign in history. When Esso released new logo merchandise, on Saturdays, lines formed for blocks in family packed station wagons.https://twitter.com/BrianRoemmele/status/1181431192094150656 …
Replying to @RealWJRucker
Walter, indeed. Great point. It was absurdly stolen in my view. There were some lawsuits but in the need we had a few tigers. The ad agency did do amazing in fitting this in as an icon in a commodity market. Hold that tiger...
5:15 AM - 8 Oct 2019
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