Brian Roemmele Retweeted Brian Roemmele
To be clear. When I say a brand has no visual logo in the #VoiceFirst world, I mean that the sonic brand into becomes crucial.
Thus, get:
Brand sonic logo
Brand human voice
Brand human persona
It takes deep and knowledgeable experts to do this correctly.https://twitter.com/BrianRoemmele/status/1179373391251492865 …
Brian Roemmele added,
Brian Roemmele @BrianRoemmele
“Mastercard's advice: Figure out what your brand sounds like“
Since the 1980s I assert: in the #VoiceFirst world a brand has no logo—none.
1 What is the brand sound—hard.
2 What is the voice of the brand—very hard
3 What is the persona—extremely hard
https://adage.com/article/special-report-advertising-week/mastercards-advice-marketers-figure-out-what-your-brand-sounds/2201981 …
6:08 AM - 2 Oct 2019
0 replies
5 retweets
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