“Mastercard's advice: Figure out what your brand sounds like“
Since the 1980s I assert: in the #VoiceFirst world a brand has no logo—none.
1 What is the brand sound—hard.
2 What is the voice of the brand—very hard
3 What is the persona—extremely hardhttps://adage.com/article/special-report-advertising-week/mastercards-advice-marketers-figure-out-what-your-brand-sounds/2201981 …
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Replying to @BrianRoemmele
I hear you but in the mess of POS payment terminals and devices we hear a lot of cacophany and there truly is an opportunity for a payments brand to create an aural signature, if you will, a distinctive sound mark. Think of Netflix's pre-opener shot with the gong sound.
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Replying to @jeffmacintyre
Jeffrey, Greta points and I agree. It starts with a logo tone and moves to a voice and persona. This is the logo of the future.
6:05 AM - 2 Oct 2019
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