“Mastercard's advice: Figure out what your brand sounds like“
Since the 1980s I assert: in the #VoiceFirst world a brand has no logo—none.
1 What is the brand sound—hard.
2 What is the voice of the brand—very hard
3 What is the persona—extremely hardhttps://adage.com/article/special-report-advertising-week/mastercards-advice-marketers-figure-out-what-your-brand-sounds/2201981 …
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Replying to @BrianRoemmele
I have some questions on that: - How to distinguish from others? Content only? - Sounds do associate with brands (e.g. cars). Can it be worth the try? Or only after the fact? - You chose a particular voice for http://Alfred.Best ; is that different?
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Replying to @Almar
Almar, thanks for asking. The unique logo sounds and indicator sounds along with unique voice with the added layer of persona and the personality we humans overlay create a rich and memorable recall of a brand, better than even a visual ultimately.
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Replying to @BrianRoemmele
Ah. Thanks for elaborating. So you agree with the Mastercard advice; you just added the difficulty level:




1 reply 0 retweets 1 like
Almar, thank you sir. I really appreciate your insights. Indeed this is a multi-part journey. But vital for every brand to get a logo tone today. Insane in 2019 this is even needed to be said. @MasterCard is a pioneer in this.
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