I have some questions on that: - How to distinguish from others? Content only? - Sounds do associate with brands (e.g. cars). Can it be worth the try? Or only after the fact? - You chose a particular voice for http://Alfred.Best ; is that different?
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Almar, thanks for asking. The unique logo sounds and indicator sounds along with unique voice with the added layer of persona and the personality we humans overlay create a rich and memorable recall of a brand, better than even a visual ultimately.
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I hear you but in the mess of POS payment terminals and devices we hear a lot of cacophany and there truly is an opportunity for a payments brand to create an aural signature, if you will, a distinctive sound mark. Think of Netflix's pre-opener shot with the gong sound.
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Jeffrey, Greta points and I agree. It starts with a logo tone and moves to a voice and persona. This is the logo of the future.
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