The Champion brand is making a comeback thanks to Gen Z. So many kids at my girls school all wearing it and is on their shopping list.https://www.bloomberg.com/news/features/2019-04-16/champion-sports-shoes-hoodies-and-brand-make-unlikely-comeback?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosfutureofwork&stream=future …
Replying to @BenBajarin @panzer
Ben, the rise of Champion branding started at @Target with C9 in the mid 2000s. This along with very low key promotions at elementary school children and their parents organically gave it a new boost as an anti-brand of sorts.
1:11 PM - 2 Sep 2019
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