Brian Roemmele Retweeted Brian Roemmele
The 3M Letter Tape became very popular with families, young couples and grand parents in the 1960s as people expanded around the country and world. The sound of a voice from a loved one was the fundamental selling point. It was a beautiful tapestry of technology and marketing.https://twitter.com/BrianRoemmele/status/1167632670437732352 …
Brian Roemmele added,
Brian Roemmele @BrianRoemmele
In 1963 a long distance call could be ~$90 in 2019 dollars for the first 3 minutes.
In 1963 a 3 inch reel of audio tape cost ~$2 in 2019 dollars to mail.
Technology intervened when engineer and marketing got together at 3M and invited the Letter Tape.
You to mail your voice. pic.twitter.com/kbscVKuf1u
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