“Apple's former long-time Siri head says Intelligent Assistants don't deliver on their promise” This explains precisely why Siri fell behind. It pains me to say it, Siri was being lead by someone that was: Clueless. He made sure Alexa happened.https://9to5mac.com/2019/06/14/ias-dont-deliver/amp/?__twitter_impression=true …
I hear ya. One point I was making is from a product category point of view. It is history that Alexa dominated a new platform paradigm. This was for Apple to own-with vision. They had a leader with no vision.