What percentage of in-store transactions do you think are NFC now?
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John, great question. The best data suggests ~19% in the US and gaining rapidly. Around the world it is much higher. In some areas of the EU ~69%.
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Apple Pay was everywhere I went on England and Scotland last month. It’s interesting to see how much they’ve embraced it considering they were a mostly cash society a little over a decade ago.
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It’s wild going to Europe and realizing how far ahead they are than the US with their payment systems.
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