I've been thinking and building towards a #Screenless future involving #hearables since 2012 (
) and was having a chat with someone about the opportunity recently. In an effort to be a bit more open, I thought I'd share my thoughts. May prove useful to others
Cheeky thread
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The ethos that many in the True Wireless Earbuds /
#hearables space hold dear is that headphones with sensors and radios will evolve to become comms devices that we will wear throughout the day. Cc.@byzo for a POWERFUL mission statement on his websitepic.twitter.com/NgOMnmQrOg
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And pioneered by
@hellobragi, True Wireless Earbuds are THE engine of growth in the headphone sector. A sector where Millennials on average own 3 pairs of headphones concurrently.2 replies 0 retweets 4 likesShow this thread -
My question. Have they grown the market of people wearing devices on their ears, or cannabalised other form factors? It's a tricky one to answer, but I'll give it a stab
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The first time I met
@nickhunn was before I started running@WearablesLondon and before he wrote THAT white paper introducing the world to#hearables. For context, I had already started@Audiowings and was having 'fun' pitching the concept1 reply 0 retweets 3 likesShow this thread -
He said MANY things that stuck. But the thing that REALLY hit home was that the true benefit for
#hearables would be the value from the platform layer. In his 1st report, he alluded to this, and was due to write an addendum analysing the trend. (You never did do this Nick
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To paraphrase a quote from one of my fav TV shows in recent years, "
#Hearables aren't THE thing, they're the thing that gives you access to THE thing".pic.twitter.com/0OALaYy3j51 reply 0 retweets 5 likesShow this thread -
This led me on a rabbit hole of thinking /talking /discovering what that key use case for
#hearables could be, and led me to 'coin' the phrase 'Audio as a service' in chats with my buddy Mano@FashNerdNY Cc@FashNerdEditor@FashNerdInsight@HearableGuru1 reply 1 retweet 5 likesShow this thread -
Then Voice happened. Like REALLY happened. And through the power of twitter, gave me incredible insight into the phenomenal minds of ppl like
@BrianRoemmele@Oaktree_Dave@AndyB_Knowles@BrianNorgard et al3 replies 0 retweets 6 likesShow this thread
Carl, wonderful thoughts and ideas here. We are part of something grand and it is amazing to be on this adventure with you.
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Replying to @BrianRoemmele @Oaktree_Dave and
Believe me Brian, the pleasure is all mine
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Replying to @carlosdajackal @BrianRoemmele and
Thanks Carl for including me in your kind complement. It is an amazing community to be a part of and exciting to see all of the
#VoiceFirst pieces coming together.0 replies 0 retweets 5 likes
End of conversation
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