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BrianRoemmele's profile
Brian Roemmele
Brian Roemmele
Brian Roemmele
@BrianRoemmele

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Brian Roemmele

@BrianRoemmele

we can only see what we think is possible...

transcendence
VoiceFirst.expert
Joined January 2010

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    1. Li Jin‏ @ljin18 23 May 2019
      • Report Tweet

      In this post, I trace the history of podcasting over the past 15 years, from desktop and iPods, to smartphones and smart speakers, including defining what a "podcast" even is.pic.twitter.com/pq5thQGYTM

      2 replies 1 retweet 36 likes
      Show this thread
    2. Li Jin‏ @ljin18 23 May 2019
      • Report Tweet

      Apple Podcasts is still in the lead with 60%+ market share, but Spotify has risen from nearly nothing until 2015 to almost 10%. Here's some data from Libsyn and other sources:pic.twitter.com/0aMzsAjOCc

      1 reply 3 retweets 37 likes
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    3. Li Jin‏ @ljin18 23 May 2019
      • Report Tweet

      The latest stats on listeners: there's still a gender gap in podcasting skewing male, but it's narrowing. And the demographic of listeners is still not your average American -- almost 1/3 have a graduate degree and 1/2 make more than $75K.

      1 reply 0 retweets 32 likes
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    4. Li Jin‏ @ljin18 23 May 2019
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      We created a taxonomy of podcast producers, which illustrates the power law of content. Everyone from media companies to public radio to (what @smc90 calls) "cult of personality" shows.pic.twitter.com/G3LsfU5mmK

      1 reply 1 retweet 32 likes
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    5. Li Jin‏ @ljin18 23 May 2019
      • Report Tweet

      What the US podcast industry can learn from China audio apps like the unicorn Ximalaya: taking a broader view of what audio content can be--including interactive and social audio--and how business models can more closely align with product.pic.twitter.com/AYlzLNMNzv

      1 reply 5 retweets 37 likes
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    6. Li Jin‏ @ljin18 23 May 2019
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      Podcast advertising is doubling year-over-year, but is limited due to lack of infrastructure, targeting capabilities, and attribution. Most shows don't monetize at all, and some hit shows with millions of listeners still need pledge drives!

      1 reply 1 retweet 30 likes
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    7. Li Jin‏ @ljin18 23 May 2019
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      We also discuss exits including Gimlet and Anchor’s multi-million dollar acquisitions and what they mean for the startup landscape. And take a tour through what's going on in startup-land now: lots of new consumer apps, vertical audio apps, and VC-backed production studios.pic.twitter.com/9UXcYHlBIf

      1 reply 0 retweets 32 likes
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    8. Li Jin‏ @ljin18 23 May 2019
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      For investments in audio, some of the factors we look for include: - network effects - full-stack startups (content + monetization + user relationship) when possible - differentiated in-depth content - alternative monetization models (@conniechan has written about outgrowing ads)pic.twitter.com/bRhUWoYwyu

      3 replies 8 retweets 44 likes
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    9. Li Jin‏ @ljin18 23 May 2019
      • Report Tweet

      And finally, we outline a few ideas we’re excited about: vertical audio apps, social audio, & platforms to help creators monetize and establish deeper relationships with their audiences. If you are working on anything related to the above, I’d love to talk more!pic.twitter.com/2aFNzEkdL4

      7 replies 9 retweets 70 likes
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    10. Patrick‏ @patinthehat0 23 May 2019
      • Report Tweet
      Replying to @ljin18

      cc @BrianRoemmele

      1 reply 0 retweets 1 like
      Brian Roemmele‏ @BrianRoemmele 23 May 2019
      • Report Tweet
      Replying to @patinthehat0 @ljin18

      Patrick, thank you! Indeed, Li has made an amazing posting here. The next phase of Podcasting is the intelligence-in-the-channel: using #VoiceFirst AI to mediate the massive content available-interactive. I have many ways to reach this and doesn’t require GAI. A big opportunity.

      2:13 PM - 23 May 2019
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      • Li Jin
      0 replies 0 retweets 1 like

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