“Advertising ultimately will speak to you and you will speak to it in an intelligent and highly contextual way. This includes the very valuable response, “no thank you” and “get lost”, etc. This is not a monologue of advertising, it is a dialogue” https://www.quora.com/What-are-Spotify-s-intelligent-Voice-First-interactive-advertisements-and-why-is-it-important/answer/Brian-Roemmele?ch=2&share=35c5db16&srid=Pi3 …
Great question. You know I suspect the disruption will be quite large as the current big tech companies try to adapt to the entirely different business models required in a #VoiceFirst world. It may not be a winner takes all situation under any circumstance however.