Voice Ads are back. "Spotify is Testing Voice-Enabled Audio Ads for Unilever Brand AXE" - @Voicebotaihttps://voicebot.ai/2019/05/03/spotify-is-testing-voice-enabled-audio-ads-for-unilever-brand-axe/ …
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Replying to @bretkinsella @voicebotai
Bret, wonderful write up sir! You know I have thought about
#VoiceFirst advertising for quite sometime. The approach@Spotify is using is quite different. I wrote some thoughts on@Quora about it. https://qr.ae/TWIKm51 reply 1 retweet 3 likes -
Replying to @BrianRoemmele @voicebotai and
I know that you definitely think a lot about voice commerce. This is content with a prompt that accepts a voice conversion. It's not new, but not widely used yet. I suspect it will become the norm for content-oriented platforms that deal with a lot of audio.
1 reply 0 retweets 1 like
Bret, indeed. Thank you. I hear ya. The first phase of Intelligent Interactive #VoiceFirst advertising is a prompt—the “command line” phase. The next phase is out-of-channel deeply contextual dialogues with the product or service. It may seem a nuance, but it is worlds apart.
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