Brian Roemmele Retweeted Brian Roemmele
I have been a collector of corporate research that many times gets lost or just thrown away when companies are sold or go bankrupt. Muzak threw away 50+ years of human factors research worth millions of dollars in the 1980s. I rescued it from a dumpster—none of it is online.https://twitter.com/BrianRoemmele/status/1123427143273275392 …
Brian Roemmele added,
Brian Roemmele @BrianRoemmele
In the 1960s K-mart found sales would increase by up to 30% when a particular sequence of Muzak songs were played.
This became known internally as the “money songs” and struck a deal with Muzak to have exclusive use of the songs into the 1980s, when they stopped—sales dropped. https://twitter.com/BrianRoemmele/status/1123423410762047488 …
5:44 AM - 1 May 2019
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6 retweets
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