Brian Roemmele Retweeted Brian Roemmele
In the 1960s K-mart found sales would increase by up to 30% when a particular sequence of Muzak songs were played. This became known internally as the “money songs” and struck a deal with Muzak to have exclusive use of the songs into the 1980s, when they stopped—sales dropped.https://twitter.com/BrianRoemmele/status/1123423410762047488 …
Brian Roemmele added,
Brian Roemmele @BrianRoemmele
Muzak used Yerkes-Dodson law, stating that worker performance is maximally increased with only a moderate increase in arousal. Muzak was “scientifically” designed to be a perfect stimulant. Brightness was obtained by tempo, instrumentation, musical arrangement, melodic line... https://twitter.com/BrianRoemmele/status/1123420866790866944 …
8:21 PM - 30 Apr 2019
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